What are microdramas and how do they compare to major streaming platforms?

Microdramas are short-form vertical videos, typically one to three minutes long, which are now capturing more daily mobile viewing time than major streaming platforms like Netflix.

What is the projected revenue for microdramas?

Global microdrama revenues are expected to reach $14 billion by the end of this year and continue to grow significantly in the coming years.

Which countries are leading the microdrama market?

China is currently the largest market for microdramas, with the United States rapidly emerging as the second-largest market.

Home / Business and Economy / Microdramas Dominate Mobile Viewing Over Netflix

Microdramas Dominate Mobile Viewing Over Netflix

23 Feb

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Summary

Microdrama apps now command more daily mobile viewing time than Netflix.
Global microdrama revenues projected to reach $14B this year.
US expected to be second-largest market, surpassing China by 2026.

Microdramas Dominate Mobile Viewing Over Netflix

Microdrama viewing on mobile devices now exceeds that of top streaming services, according to industry analysis. Apps dedicated to these short-form vertical videos are capturing more daily user engagement than Netflix, Prime Video, and Disney+.

Globally, microdrama revenues are projected to reach $14 billion by the end of this year, with significant growth anticipated through 2030. While China leads in revenue, the United States is rapidly becoming the second-largest market, expected to account for half of all revenues outside China by the end of 2026.