Home / Business and Economy / MGA Entertainment Renews Major Deal with Little Dot Studios
MGA Entertainment Renews Major Deal with Little Dot Studios
23 Jun
Summary
- Little Dot Studios will manage YouTube channels for MGA brands.
- The deal includes content creation and paid audience development.
- Partnership growth precedes major anniversaries for Bratz and LOL Surprise.
Little Dot Studios, an All3Media social media agency, has extended its strategic partnership with toy company MGA Entertainment. This multi-year agreement builds upon their collaboration initiated in 2021, focusing on expanding MGA's global brands across digital platforms and fostering community engagement.
Under the renewed pact, Little Dot Studios will serve as the specialist agency for MGA's key brands, including Bratz, L.O.L. Surprise!, Rainbow High, and Baby Born. Their responsibilities encompass comprehensive YouTube channel management, paid audience growth initiatives, and the creation of platform-native content. This includes compilations, clips, and YouTube Shorts.
The extended partnership is timed to coincide with important milestones for MGA, such as the 25th anniversary of the Bratz brand and the tenth anniversary of L.O.L. Surprise!.
Little Dot Studios' Co-Managing Director, Ben Arnold, expressed enthusiasm, stating the renewed agreement reflects a shared goal of leading digital engagement for MGA's brands. He highlighted the use of data-led planning and creative storytelling to grow audiences and deliver value.
This renewal follows recent expansions for Little Dot Studios, including leadership hires for its US arm and promotions in Germany and the UK.
