What is the AI startup Limitless acquired by Meta?

Limitless, formerly known as Rewind, is an AI startup that developed an AI-powered pendant to record conversations.

What happens to Limitless customers after the Meta acquisition?

Existing Limitless customers will receive continued support for one year and will be moved to an Unlimited Plan.

Will Meta release an AI pendant like Limitless?

Meta's focus is currently on AI-enabled glasses, though the acquisition of Limitless may influence future wearable AI products.

Home / Business and Economy / Meta Acquires AI Startup Limitless

Meta Acquires AI Startup Limitless

6 Dec, 2025

•

Summary

Meta has acquired the AI startup formerly known as Rewind.
Limitless offered an AI-powered pendant to record conversations.
The company will discontinue hardware sales and support existing customers.

Meta has announced the acquisition of Limitless, an AI startup previously operating under the name Rewind. Limitless was known for its AI-powered pendant that could record user conversations. The company has ceased sales of its hardware devices but will provide ongoing support to its current customer base for a period of one year. Additionally, other features, including desktop recording software, will be phased out.

The startup, founded by industry veterans, had pivoted to AI hardware, offering its pendant for $99. This move by Meta is seen as a strategic step towards its broader objective of developing AI-enabled wearables and realizing a vision of 'personal superintelligence for everyone.' Meta's existing efforts in this area include smart glasses.

Limitless cited increasing market competition, particularly from major players like OpenAI and Meta developing their own hardware, as a factor influencing their decision. The company will offer customers options to export or delete their recorded data.