Home / Business and Economy / Hemmes' Empire: The Women Behind the Bar Tsar
Hemmes' Empire: The Women Behind the Bar Tsar
1 Feb
Summary
- Two glamorous women are considered key gatekeepers to Justin Hemmes' empire.
- Vanya Z Tuarau manages VIPs and entertainment, known for discretion.
- Holly Kaiser leads PR, focusing on premium venue messaging.

Justin Hemmes' hospitality empire, Merivale, relies on the expertise of two influential women who manage key aspects of the business. Vanya Z Tuarau, a former model and actress, has been with the Hemmes family for over a decade. She serves as Merivale's VIP and entertainment manager, known for her discretion and ability to cater to high-spending patrons, particularly from her role managing Level 6 at The Ivy.
Holly Kaiser, formerly known as Holly Asser, joined Merivale as PR chief in January 2023. Her role focuses on projecting a glossy, high-end image for the company's premium venues, with her social media presence rivaling that of major influencers. Kaiser previously worked with Roxy Jacenko and held a Head of PR role at Crown Sydney.




