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Mel Robbins Launches Protein Shot Empire at Target
23 Apr
Summary
- Mel Robbins introduced Pure Genius Protein, a plant-based protein shot.
- The shots contain 23 grams of protein and are zero sugar.
- Pure Genius Protein is now available nationwide at Target.
Motivational speaker and podcast host Mel Robbins has launched Pure Genius Protein, a line of single-serving protein shots designed for convenient consumption. The brand's mission is to make prioritizing health easier, especially for busy individuals who often care for others.
Each 3.38 oz. bottle provides 23 grams of plant-based protein, contains 100 calories, and is free from sugar and artificial ingredients. It is available in three flavors: Strawberry Guava, Blueberry Lemonade, and Pineapple.
Initially launched in January, Pure Genius Protein has seen rapid success, surpassing one million dollars in sales. The brand has now expanded its availability to Target stores nationwide and online via Target.com.
Robbins emphasized that this venture is not about capitalizing on wellness trends but about providing practical, science-backed tools for health. She developed the product with a team of medical, scientific, and nutritional experts, aiming for the same impact as her bestselling books and motivational strategies.
