Home / Business and Economy / Mediawan's Blockbuster Deal: Acquiring Brad Pitt's Plan B Propels French Media Giant to U.S. Stardom
Mediawan's Blockbuster Deal: Acquiring Brad Pitt's Plan B Propels French Media Giant to U.S. Stardom
13 Oct
Summary
- Mediawan's acquisition of Plan B Entertainment, co-founded by Brad Pitt, was a strategic move to establish a presence in the U.S. market.
- The deal allowed Mediawan to gain recognition from U.S. commissioners and clients, and provide international exposure for European talent.
- Mediawan has since acquired other production companies like See-Saw Films to further expand its English-language business.
Two years ago, in 2023, the French media group Mediawan made a strategic move that would transform its fortunes in the United States. The company, which was primarily known for its work in the European market, acquired Brad Pitt's production company, Plan B Entertainment.
This blockbuster deal was a game-changer for Mediawan. As Mediawan Pictures CEO Elisabeth d'Arvieu explained, the acquisition allowed the company to go from being a complete unknown in the U.S. to a major player in the industry. The deal not only provided Mediawan with a direct route into the American market, but it also gave the company the opportunity to work with established talent and leverage Plan B's existing relationships and projects.
Since the acquisition, Mediawan has continued to expand its English-language business, acquiring other production companies like See-Saw Films. The company's strategy has been to leverage its European expertise and connections to bring more international content and talent to the U.S. market, while also tapping into the resources and expertise of its American subsidiaries.
The success of the Plan B deal has been a testament to Mediawan's ambition and vision. By seizing the opportunity to acquire a high-profile production company, the French media giant has firmly established itself as a force to be reckoned with on both sides of the Atlantic.
