What is MediaMint's latest acquisition?

MediaMint recently acquired Taktical Digital, a New York-based provider of digital marketing and content services.

How will MediaMint expand its services?

Through the acquisition of Taktical Digital, MediaMint will expand its growth marketing services across North America and enhance its AI capabilities.

What expertise does Taktical Digital bring to MediaMint?

Taktical Digital brings expertise in performance media buying, content creation, SEO, and Generative AI Engine Optimization to MediaMint.

Home / Business and Economy / MediaMint Acquires Taktical Digital for Growth

MediaMint Acquires Taktical Digital for Growth

19 Dec

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Summary

MediaMint acquired New York-based Taktical Digital.
The deal aims to expand growth marketing services in North America.
Taktical's team will integrate with MediaMint's 3,000 global professionals.

MediaMint Acquires Taktical Digital for Growth

MediaMint, a Hyderabad-headquartered company renowned for its revenue operations solutions, announced its acquisition of Taktical Digital, a New York-based firm specializing in digital marketing, media, and content services. The financial terms of this transaction were not disclosed.

This strategic acquisition is expected to significantly bolster MediaMint's growth marketing capabilities throughout North America. Furthermore, it accelerates the company's transformation into an Agentic AI-powered organization, enhancing its service offerings in areas such as performance media buying, SEO, and Generative AI Engine Optimization.

Following the integration, Taktical Digital's team, predominantly based in North America, will join MediaMint's existing global workforce of 3,000 professionals. This combined entity will operate across the United States, Canada, India, Poland, Mexico, Spain, and Brazil, fostering a unified approach to Agentic Growth Services.