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Startup Disrupts Gift Cards with Mobile First Approach
11 Dec
Summary
- On Me raised $6 million in seed funding.
- Digital gift cards offer interest-based gifting.
- Company combats plastic waste with eco-friendly solution.
A new digital gift card startup, On Me, founded by ex-Google employees, has secured $6 million in seed funding. The company's mobile-first platform redefines gift-giving by offering digital cards categorized by interests, moving beyond traditional retailer restrictions. This funding will fuel the expansion of gift categories, including experiences like horseback riding and wine tastings.
On Me addresses the substantial environmental impact of conventional plastic gift cards. Highlighting industry statistics on plastic waste, the startup's CEO emphasizes the disconnect between traditional gifting and contemporary lifestyles. The platform's digital nature and integration with digital wallets like Apple Pay and Google Wallet offer a convenient and eco-conscious alternative.
With the global gift card market projected for significant growth, On Me is positioning itself for expansion. The company reports substantial user growth and gift volume since its launch, indicating strong market reception. This latest funding round, following a pre-seed investment, underscores investor confidence in On Me's innovative and sustainable approach to the gift card industry.
