McDonald's Tests $3.50 Mix-and-Match Value Deals

McDonald's is piloting a new mix-and-match bundle in select U.S. locations to attract budget-minded customers. This offering allows patrons to select two items, such as a McDouble burger, McChicken sandwich, six-piece McNuggets, or fries, for a price range of $3.50 to $4, varying by market. The fast-food giant is also exploring breakfast options as part of this strategy.

This initiative follows a period of slowing growth, with U.S. established locations experiencing their weakest performance in over a year during the second quarter. A previous promotion featuring about 10 items under $3 did not meet expectations. McDonald's has appointed a new U.S. business chief, Skye Anderson, to inject focus and urgency into the segment.

CEO Chris Kempczinski has highlighted the importance of a new entry-level value program as crucial for strengthening the U.S. business leading up to 2027. This strategy includes reintroducing app-only offers and nationwide "extra value" meals, such as a Quarter Pounder with cheese combo for $8.39 in Chicago. The chain's shares have seen a 16% decline this year, trailing the broader S&P 500's performance.