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McDonald's Launches New Caesar Chicken & Sauce
15 Jul
Summary
- New Caesar Sauce and chicken items launch July 21.
- Caesar Snack Wrap and Bacon Caesar McCrispy debut.
- Strategy focuses on chicken to boost global growth.
McDonald's is bolstering its global growth strategy, McDonald's > NEXT, with a significant focus on chicken menu innovations. Participating U.S. restaurants began offering a new Caesar Sauce alongside several chicken items on July 21.
The new Caesar Sauce features a rich parmesan base with garlic and lemon notes. It is available as a dip or as part of two limited-time offerings: the Caesar Snack Wrap and the Bacon Caesar McCrispy Sandwich.
This initiative includes reformulated McCrispy Strips with a panko breading for enhanced crunch. The return of Caesar flavor follows its removal in 2020 with the elimination of McDonald's salad menu.
The expansion into chicken is a key element of McDonald's strategy to attract diners, especially as competitors like Chick-fil-A gain traction. This follows recent sauce-driven launches like Hot Honey and Buffalo Ranch.
