McDonald's Affordability Drive Sizzles With Sales Jump

McDonald's multiyear effort to enhance its affordability is yielding significant results, as evidenced by a 5.7% rise in same-store sales for the fourth quarter of 2025. This growth surpassed analyst forecasts and contributed to an overall revenue increase.

Since 2024, the fast-food giant has focused on improving its image as an economical dining option, particularly after customer concerns arose over previous price hikes. In 2025, the introduction of a $5 meal deal and collaborations with U.S. franchisees to reduce combo meal prices became central to this strategy.

CEO Chris Kempczinski stated that these actions are driving more customer visits and improving brand perception. The company's U.S. traffic saw growth in the last quarter, with same-store sales up 6.8%, aided by popular promotions like the Grinch-themed meal and the return of Monopoly.

This positive performance was also bolstered by a favorable comparison to the previous year, which was impacted by an E. coli outbreak. McDonald's reported a 10% revenue increase to $7.01 billion and a 7% rise in profit to $2.16 billion for the fourth quarter.

Looking ahead, McDonald's plans to expand its global presence by opening around 2,600 new restaurants in 2026.