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McDonald's Teases Protein-Rich Menu for GLP-1 Users
18 Feb
Summary
- McDonald's is testing new protein-rich menu items.
- This aims to cater to customers using GLP-1 weight-loss drugs.
- Other fast food chains are also adapting menus for these customers.
McDonald's is actively responding to the increasing popularity of GLP-1 medications, such as Ozempic and Wegovy, by testing new menu offerings. CEO Chris Kempczinski stated that the fast food giant is developing items to appeal to customers using these drugs for weight loss, who are increasingly opting for protein-packed, lower-calorie meals.
Kempczinski also observed shifts in consumer behavior, including reduced snacking and a preference for less sugary beverages among GLP-1 users. McDonald's already features protein-heavy options and aims to further cater to this demographic.
This strategic adaptation is part of a broader trend across the fast food industry. Chains like Smoothie King have introduced specific GLP-1 menus featuring high-protein, zero-sugar smoothies. Other establishments, including Olive Garden, Chipotle, Shake Shack, and Subway, have also modified their offerings.
These modifications include Olive Garden's "lighter portion" options, Chipotle's protein cups, Subway's high-protein "Protein Pockets," and Shake Shack's "Good Fit Menu" with lettuce-wrapped alternatives. The widespread adoption of GLP-1 drugs for weight loss, with a significant percentage of Americans now using them, is driving these industry-wide menu changes.
