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Barbie's New Boss Comes From Warner Bros.
9 Oct
Summary
- Catherine Wood appointed new GM and global head of dolls at Mattel.
- Wood previously led franchise strategy for Harry Potter and Game of Thrones.
- Her role includes overseeing Barbie, American Girl, and other major doll brands.
Mattel has appointed Catherine Wood as its new General Manager and global head of dolls. This strategic hire places Wood in charge of the long-term vision and global strategy for Mattel's extensive doll portfolio, which includes beloved brands like Barbie, American Girl, and Monster High.
Wood brings a wealth of experience from her previous role at Warner Bros. Discovery. There, she was responsible for global franchise strategy across major entertainment properties such as Harry Potter, Game of Thrones, and The Lord of the Rings. At Mattel, she will focus on sharpening and executing strategies for the doll brands.
Her responsibilities will span across Mattel Studios, product development, design, marketing, commercial operations, and consumer products. Wood expressed enthusiasm for bringing a franchise perspective to Mattel's unique brands, aiming to enhance their distinctiveness and create new avenues for growth and fan engagement.
Notably, Wood's transition to Mattel occurs concurrently with another significant executive move. Mattel's former CEO, Ynon Kreiz, recently assumed the role of co-CEO at Skydance, which is the new owner of Warner Bros. This confluence of executive changes underscores evolving relationships within the entertainment industry.
