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Maruti Takes SUV Crown, But Rivals Ready New Attacks
1 Feb
Summary
- Maruti Suzuki now leads midsize SUV sales, ending Creta's long reign.
- Tata Sierra bookings surge, threatening Maruti's newly won position.
- Diesel engine preference poses a challenge for Maruti's petrol-only models.
Maruti Suzuki has secured the leading position in the highly competitive midsize SUV segment, ending Hyundai Creta's nearly decade-long stronghold. Between September and December 2025, Maruti Suzuki sold a combined 72,310 units of its Victoris and Grand Vitara models, surpassing the Creta's 67,740 units. This victory highlights Maruti's aggregate volume strategy, though the Creta retains dominance as a single blockbuster model.
The midsize SUV landscape is set for further disruption. Tata Motors' recently launched Sierra has garnered over 70,000 bookings, with deliveries commencing and potential to reshape rankings by February. Kia India has also begun delivering its new Seltos, reporting strong demand and up to three-month waiting periods for certain variants.
Fuel choice is emerging as a critical factor, with diesel variants commanding nearly half of the midsize SUV market. Approximately 55% of Sierra bookings are for diesel, while Creta and Seltos also see significant diesel sales. Maruti Suzuki's absence of diesel engines in the Victoris and Grand Vitara could benefit competitors.
Renault is also preparing to join the fray, with pricing and deliveries for its new-generation Duster expected from March onwards. This intensified competition underscores the dynamic nature of the midsize SUV segment.
