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Maruti's EV Debut: Aggressive Price, Battery Swap
17 Feb
Summary
- e-Vitara enters India's EV market with competitive pricing.
- Battery-as-a-service model and buyback assurance are key features.
- Production constraints are expected until July, with dispatches underway.
Maruti Suzuki has launched its first electric passenger vehicle, the e-Vitara, entering India's EV market. The company is adopting a strategy combining aggressive pricing, a battery-as-a-service (BaaS) model, and a nationwide charging and service network. This initiative aims to overcome common barriers to electric vehicle adoption in a market where EV penetration has remained stagnant.
The e-Vitara features a 49 kWh battery pack and an introductory price of Rs 10.99 lakh, with an additional battery EMI of Rs 3.99 per kilometer. This pricing positions it competitively against other mid-SUVs, a segment that dominates Indian EV sales. Maruti Suzuki has also introduced an assured buyback program to address resale value concerns.
Maruti Suzuki acknowledges short-term production constraints due to shared manufacturing lines, with limitations expected until approximately July. Following this period, plans are in place to expand line capacity. The company has established over 2,000 charging points and made over 1,500 workshops EV-ready to support the new model.
