What strategy do Noura Sakkijha and Majed Masad use to resolve disagreements at Mejuri?

The Mejuri cofounders use Jeff Bezos' "disagree and commit" strategy to navigate disagreements, deferring to the person closest to the issue to make the final call.

What challenges have Noura Sakkijha and Majed Masad faced as married cofounders of Mejuri?

The early days of the business were the most challenging, as the couple was still newly married and learning each other's working styles while trying to build the company from the ground up. The pandemic and raising twins also presented significant obstacles.

Home / Business and Economy / Married Cofounders Leverage "Disagree and Commit" to Build Jewelry Startup Mejuri

Married Cofounders Leverage "Disagree and Commit" to Build Jewelry Startup Mejuri

16 Nov

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Summary

Noura Sakkijha and Majed Masad launched Mejuri jewelry company in 2013
Couple uses Jeff Bezos' "disagree and commit" strategy to resolve disagreements
Leveraging individual strengths has been key to growing the business

Married Cofounders Leverage "Disagree and Commit" to Build Jewelry Startup Mejuri

In November 2025, married cofounders Noura Sakkijha and Majed Masad are making waves with their successful jewelry company, Mejuri. The couple met in 2009 through mutual friends and were instantly drawn to each other's entrepreneurial drive. They got married two years later and launched Mejuri together in 2013, with Sakkijha as the CEO and Masad as the cofounder and president overseeing marketing, data, retail, merchandising, and real estate.

Working together as a married couple has presented some unique challenges, but Sakkijha and Masad have found ways to leverage their strengths and trust in each other. They apply Jeff Bezos' "disagree and commit" strategy to resolve disagreements, deferring to the person closest to the issue to make the final call. This approach has been crucial, especially during the early days of the business and the challenges of the pandemic and raising twins.

Sakkijha and Masad's complementary skills have been key to Mejuri's growth. Masad is detail-oriented, data-driven, and passionate about problem-solving and strategy, while Sakkijha excels in communication, decision-making, and emotional intelligence. This "divide and conquer" approach has helped them balance responsibilities at work and at home.

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