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Marico's Digital Brands Surge Past ₹1,000 Crore Revenue
23 Nov
Summary
- Marico's digital brands achieved ₹1,000 crore annual recurring revenue.
- Company expects digital and premium personal care to be 25% of India revenue.
- Marico aims to become a ₹20,000 crore company by 2030.
Marico's digital brands have achieved a significant milestone, crossing ₹1,000 crore in annual recurring revenue. This growth is fueled by a diversified portfolio encompassing premium personal care, men's grooming, and food products. The company anticipates that its digital and premium personal care segments will collectively account for at least 25% of its total India revenue over the next three years, signaling a strategic shift towards high-growth areas.
The company's food business, featuring brands like Saffola and Coco Soul, has also surpassed ₹1,000 crore in ARR. Marico is focusing on profitability within its food segment, aiming for over 20% growth. Core brands like Parachute are also expected to rebound, with value-added hair oils showing strong double-digit growth potential.
Looking ahead, Marico is poised for substantial expansion, with a clear objective to become a ₹20,000 crore revenue company by 2030. This ambitious target reflects a strategy to double its revenue within the next five years, bolstered by a stabilizing economic environment and improving rural and urban demand.
