Marico Launches Parachute Shampoo to Capture Market Share

Marico has officially launched its Parachute Advansed Protein Shampoo, marking its significant entry into the hair cleansing market. This expansion leverages the established trust of the Parachute brand, known for its coconut hair oil, to tap into the burgeoning shampoo category.

The Indian shampoo market, valued at over Rs 10,000 crore and growing at approximately 10 percent annually, is a key target for Marico. The company aims to capture a share of this segment, which is currently dominated by major multinational corporations and established domestic players.

This strategic move aligns with Marico's broader business objective to achieve Rs 20,000 crore in revenue by fiscal year 2030. The launch also addresses the increasing consumer preference for natural and premium hair care solutions, enhancing the relevance of the Parachute Advansed brand across the entire hair care regimen.