Home / Business and Economy / Bitcoin Miners Pivot to AI Data Centers
Bitcoin Miners Pivot to AI Data Centers
27 Feb
Summary
- MARA Holdings partners with Starwood Capital for AI infrastructure.
- Joint venture to develop Bitcoin mining sites into AI data centers.
- Initial capacity of one gigawatt expected, expandable to 2.5 GW.

MARA Holdings Inc. has announced a significant partnership with Starwood Capital Group to repurpose its Bitcoin mining facilities for artificial intelligence (AI) and cloud services. This strategic alliance will see Starwood Digital Ventures, Starwood Capital's data center development arm, spearhead the design, tenant acquisition, construction, and operational aspects of these new ventures. MARA will contribute its existing sites, with the joint project expected to yield an immediate one-gigawatt capacity and potentially scale up to 2.5 gigawatts.
The collaboration emphasizes developing sites with access to cost-efficient energy and scalable infrastructure, prioritizing robust interconnection capabilities. Barry Sternlicht, of Starwood Capital, expressed enthusiasm for the venture, highlighting their firm's strong market presence and ability to execute MARA's ambitious plans. MARA CEO Fred Thiel indicated that the miner could retain up to 50% ownership in the joint venture, sharing development costs and profits.
Bitcoin miners are increasingly shifting towards AI data center development, benefiting from readily available, cost-effective energy sources and sites suitable for conversion. This pivot offers a shorter lead time compared to building new facilities from scratch. The trend has seen companies like IREN Ltd., TeraWulf Inc., and Cipher Mining Inc. experience significant stock surges as investors reward such strategic transitions. Activist investors are also pushing other large miners, such as Riot Platforms, to accelerate their AI initiatives.
The cryptocurrency market downturn has further accelerated this industry-wide transformation, with many miners liquidating Bitcoin holdings to fund AI expansions and cover operational expenses. Bitcoin mining itself is an energy-intensive process requiring substantial investment in data centers, energy, and specialized computing hardware.




