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Manitoba Liquor Stores See Sales Surge for Canadian Products
16 Jun
Summary
- Canadian alcohol sales grew nearly $21 million year-over-year.
- Local producers experienced a material increase in sales.
- Manitoba Liquor Marts expanded Canadian product offerings significantly.
Manitoba's consumer habits have shifted towards domestic beverages, with a notable increase in sales for Canadian products at Liquor Marts. The province reported a year-over-year sales growth of nearly $21 million for Canadian spirits and wines. This trend persisted even when U.S. alcohol returned to shelves in December.
In February 2025, Manitoba pulled U.S. alcohol in response to tariffs, subsequently offering some inventory as a "last-chance" sale. Manitoba Liquor & Lotteries has since expanded its selection of Canadian items by over 380, responding to consumer demand. Local wineries and spirit makers have benefited, reporting substantial sales increases and wider distribution in Liquor Marts. Some producers are now focusing on hyper-localized, Manitoba-made products to maximize impact.
