Home / Business and Economy / Mahou San Miguel Launches Skin-Healthy Drink
Mahou San Miguel Launches Skin-Healthy Drink
30 May
Summary
- Yuzz soft drink contains a new natural hyaluronic acid.
- It features Vitamin C for collagen formation and protection.
- The functional beverage segment sees significant growth.
Spanish drinks group Mahou San Miguel has launched Yuzz, a functional soft drink marketed for its contributions to maintaining healthy skin. The beverage features GreenIuronic, described as a new generation of natural, non-animal-derived hyaluronic acid developed by Vivatis Pharma. Additionally, Yuzz contains Vitamin C, which supports normal collagen formation essential for skin health and provides protection against oxidative stress.
This launch marks Mahou San Miguel's strategic expansion into the functional soft drinks category, a segment experiencing an estimated annual growth of 6.8-7%. A company spokesperson highlighted consumers' growing prioritization of wellbeing and functional benefits. Yuzz is currently available in Spain through online channels, including Amazon, Glovo, and online pharmacies, priced at €1.65 per can or €19.80 for a 12-pack. Physical distribution is scheduled to commence next month.
The drinks are produced at Mahou San Miguel's facility in Alovera, north of Madrid, with production set to shift to a plant in Córdoba in July. This move aligns with the company's beverage diversification strategy and expands its reach into personal care-associated consumption occasions. Mahou San Miguel's innovation hub director, Miguel Ángel Cabrero, emphasized Yuzz's role in this expansion.
