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Mahindra's New SUVs Spark Booking Frenzy!
14 Jan
Summary
- Combined 93,689 bookings achieved by new SUVs.
- Total booking value reached Rs 20,500 crore.
- Deliveries for XEV 9S begin week of Jan 26, 2026.
Mahindra has experienced an overwhelming response to its newest SUV models, the all-electric XEV 9S and the internal combustion engine (ICE) XUV 7XO. By 2 PM on January 14, 2026, a combined total of 93,689 bookings were recorded, signifying an impressive Rs 20,500 crore in booking value based on ex-showroom prices. This strong customer engagement highlights Mahindra's continued dominance and appeal within the competitive SUV segment.
The company plans a phased rollout for these highly anticipated vehicles. Deliveries for the flagship XEV 9S are scheduled to begin during the week of January 26, 2026. Meanwhile, the XUV 7XO has already commenced its delivery process, with additional variants like AX, AX3, and AX5 expected to be dispatched starting in April 2026, further expanding customer choice.
The XEV 9S boasts impressive specifications, offering up to 500km of real-world range and rapid DC fast charging capabilities. The XUV 7XO, on the other hand, comes with potent petrol and diesel engine options, including an exclusive all-wheel-drive system in its segment. This dual launch strategy reinforces Mahindra's commitment to catering to a wide spectrum of customer preferences across different powertrain technologies.
