What brands lead the luxury resale market in 2025?

Van Cleef & Arpels leads in jewelry and watches with 112% value retention, followed by Rolex at 104%.

How are tariffs affecting the luxury resale market?

Tariffs are increasing retail prices, driving more consumers to the more stable and lucrative secondhand luxury market.

Which specific Rolex watch has high resale value?

The Oyster Perpetual Submariner Hulk Date, discontinued in 2020, is highly valuable, retaining 244% of its value.

Home / Business and Economy / Luxury Resale Soars: Jewelry & Watches Lead Charge

Luxury Resale Soars: Jewelry & Watches Lead Charge

14 Dec, 2025

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Summary

Resale market predicted to reach $360 billion by 2030.
Van Cleef & Arpels leads with 112% value retention.
Rolex sees 104% value retention amid tariff shifts.

Luxury Resale Soars: Jewelry & Watches Lead Charge

The luxury resale market is rapidly expanding, with projections indicating it could reach $360 billion by 2030. This surge is fueled by rising retail prices due to tariffs and a growing consumer trend of viewing high-end jewelry and watches as sound investments. These factors are positioning 2025 as a pivotal year for pre-owned luxury goods.

Among the top performers, Van Cleef & Arpels leads the pack in value retention, holding an average of 112% of its original price. Collections like Sweet Alhambra are particularly sought after, with some bracelets reselling for more than their initial retail cost. Rolex also demonstrates remarkable resilience, retaining 104% of its value.

Rolex's strong resale performance is partly attributed to the fluctuating tariffs on Swiss watchmakers and the discontinuation of popular models, such as the Submariner Hulk Date, which saw an exceptional 244% value retention. Cartier is also emerging as a popular brand among younger shoppers, with its "Love" collection bracelets and Santos de Cartier watches showing significant appeal.