Lowe's Partners with Live Nation for Concert Perks

Lowe's has entered into a new multi-year partnership with Live Nation Entertainment, aiming to enhance experiences for Lowe's loyalty members. This collaboration, beginning this summer, will provide exclusive perks at Live Nation amphitheaters across the United States. Members will enjoy benefits such as discounted children's tickets when purchased with an adult lawn ticket, complimentary lawn chair rentals for the first 50 eligible members at select concerts, and ongoing sweepstakes for free tickets.

The partnership also designates Lowe's as the inaugural presenting partner for Live Nation's innovative pre-show tailgate experience. This new offering, being rolled out at select amphitheaters, is designed to transform the time before a concert into a sponsor-activated fan event. This strategic alliance significantly broadens Live Nation's network of sponsors by tapping into Lowe's extensive base of over 30 million loyalty program members.