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Student's Pitch Lands Dream Job at L'Oreal
8 Sep
Summary
- A young woman impressed L'Oreal executives with her business pitch.
- She participated in the Brandstorm competition in London.
- Her team won the UK final and placed third globally.
In 2024, Yumi Liberman, then 24, found herself on stage in London, pitching a business idea to L'Oreal executives. This was part of the Brandstorm competition, an international contest organized by the French cosmetics company.
Liberman and her team developed a haircare app, leading them to win the UK final. They then competed in the global final in Paris, securing third place. Although only the winning team members automatically received job offers, Liberman's performance significantly impressed L'Oreal's senior management.
As a result, she was offered a place on the company's marketing management traineeship program. This opportunity includes a full-time position at L'Oreal following the successful completion of the traineeship.
