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L'Oréal Predicts AI Revolution in Beauty
2 Nov
Summary
- L'Oréal's tech VP sees AI and AR transforming beauty.
- Virtual makeup apps are now common in the beauty sector.
- Consumer demand for innovation fuels rapid industry change.
Guive Balooch, a key executive at L'Oréal, has outlined how technological advancements are reshaping the beauty industry.
Balooch, global vice president of tech and open innovation, noted that technologies like augmented reality and AI are transforming beauty.
He pointed to L'Oréal's Makeup Genius app, launched in 2014, as an early example, stating that now nearly all retailers offer similar virtual makeup tools.
L'Oréal is also integrating ChatGPT into its offerings soon, with products like Maybelline set to feature this technology.
Beyond AI, Balooch highlighted evolving consumer expectations as a significant driver of change.
He mentioned L'Oréal's significant sales figures, reporting 44.05 billion euros ($49.2 billion) in 2025.
The company is also exploring science-backed beauty solutions, collaborating on new skincare products utilizing longevity molecules.
Future innovations may even include robotic applications for makeup.
