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Founder's 'Always On' Empire: Business Meets Ironman
27 Nov
Summary
- Entrepreneur Gustas Germanavicius runs business like Ironman training.
- He employs a 'marathon and sprints' work style: 2 months on, 2 weeks off.
- InRento manages a €50 million portfolio and operates in six European markets.

Gustas Germanavicius, a Lithuanian entrepreneur, applies an 'always on' philosophy to his business ventures, drawing parallels with his Ironman training. He operates on a demanding schedule of intense work periods followed by shorter recovery phases, a rhythm he calls 'marathons and sprints.' His current company, InRento, a crowdfunding platform for real estate, manages a €50 million portfolio and has expanded into six European markets, focusing on areas with inefficient financing.
Germanavicius leads with high expectations and trust, empowering his team with autonomy within a strictly KPI-driven framework. The company culture eschews traditional hours and holidays, prioritizing results and investor safety. Despite initial perceptions of his demanding approach, employees at InRento are motivated by the trust and responsibility they are given, fostering a mission-driven environment where personal time is protected to avoid burnout.
The founder's intense work ethic is also evident in his personal pursuits, including training with Shaolin monks and an early entrepreneurial drive. Germanavicius emphasizes mastery and resilience, having learned to manage immense pressure from a young age. InRento operates with full regulatory compliance, including supervision by the Central Bank of Lithuania and licensing by the European Central Bank, ensuring transparency and strong reputation.




