Home / Business and Economy / LINAK Finds Measurable ROI with ZoomInfo
LINAK Finds Measurable ROI with ZoomInfo
21 Jul
Summary
- LINAK, a Danish actuator maker, achieved measurable marketing returns.
- Switching to ZoomInfo enabled targeted display campaigns.
- New sales quotes generated within three weeks of campaign launch.
Danish manufacturer LINAK has reported significant improvements in marketing performance after migrating to ZoomInfo's AI go-to-market platform. Previously, LINAK US utilized a competitor platform for over three years but faced challenges with its usability and inability to measure campaign effectiveness. This lack of insight made it difficult to justify marketing spend, especially within a business characterized by long sales cycles.
Upon adopting ZoomInfo, LINAK leveraged verified B2B data to build targeted account lists and execute programmatic display advertising. This focused approach ensured specific messages reached defined audiences, a stark contrast to previous broad, untraceable expenditures. The sales team also benefited, gaining direct access to verified contacts, saving hours previously spent on manual prospect list compilation.
The initial targeted campaign yielded new sales quotes, marking LINAK's first measurable marketing return in years, with results appearing within three weeks. This shift has fostered better integration between sales and marketing departments, who now collaborate on list building and share insights from a unified platform. LINAK plans to further expand its use of ZoomInfo for automated workflows and retargeting campaigns.
