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Liftoff Files for IPO Again After Pulling Previous Plan
18 Apr
Summary
- Liftoff filed for an IPO again after withdrawing a prior attempt.
- The company reported a net loss of $23.1 million on revenue of $685.7 million in 2025.
- Liftoff uses an AI prediction model called Cortex for advertising revenue.

Liftoff Inc. has once again filed for an initial public offering, marking a second attempt after previously withdrawing its registration. This move comes two months after the Blackstone Inc.-backed company pulled its planned IPO, which had aimed to raise up to $762 million.
In 2025, Liftoff experienced a net loss of $23.1 million, with revenues reaching $685.7 million. This contrasts with the prior year, where the company reported a net loss of $48.2 million on revenue of $519.3 million. The company's platform, which aids in placing advertisements within mobile applications, relies on its internally developed AI prediction model, Cortex, to drive its advertising revenue. This platform achieved a reach of approximately 1.4 billion daily active users worldwide during the fourth quarter.