Home / Business and Economy / Liftoff Aims High: $5.17B IPO Fuels Market Reopening
Liftoff Aims High: $5.17B IPO Fuels Market Reopening
30 Jan
Summary
- Liftoff seeks up to $5.17 billion valuation in its planned public debut.
- The mobile app marketing firm aims to raise $762 million in its IPO.
- Liftoff is part of Blackstone's portfolio and plans Nasdaq listing.
Mobile app marketing firm Liftoff is poised to enter the public market, seeking a valuation of up to $5.17 billion. The company announced on Thursday its intention to raise as much as $762 million by offering 25.4 million shares within an expected price range of $26 to $30 per share. This move is anticipated to be a significant indicator for the broader US IPO market.
Liftoff's planned listing on the Nasdaq under the ticker symbol "LFTO" is backed by its parent company, Blackstone. This offering is part of a larger strategy by Blackstone to capitalize on improving market conditions and return capital to investors. The firm was established in 2021 through the merger of Liftoff and Vungle.
Recent financial performance shows Liftoff's growth, with a 40% increase in core advertising revenue in the nine months concluding September 30. The company's platform effectively assists mobile app developers in user acquisition, reaching approximately 1.4 billion daily active users worldwide. General Atlantic also made a minority investment in 2025, valuing the company at $4.3 billion.
