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Liberty Thrives on Uniqueness Amidst Retail Slump
8 Feb
Summary
- Liberty focuses on unique items and exclusive collaborations for its shoppers.
- The store saw a 10% rise in retail sales to £142m last year.
- Loyal local shoppers are the biggest part of Liberty's significant growth.
Liberty department store is experiencing significant success by prioritizing unique items and exclusive collaborations, a strategy that has led to a 10% increase in retail sales, reaching approximately £142 million in the past year. The store caters to a design-focused shopper seeking distinctive finds.
This focus on difference is crucial, especially during a cost of living crisis, where consumers meticulously consider each purchase. Liberty's ability to offer exclusive ranges, from Bridgerton-themed collections to Adidas collaborations featuring Liberty prints, appeals to customers looking for something special.
Despite challenges faced by rival luxury department stores, Liberty has maintained robust performance, with loyal local shoppers forming the core of its recent growth. This emphasis on unique, own-label goods and creative partnerships has solidified its position.
