Home / Business and Economy / MSG Entertainment & Sports Deepen Lexus Deal
MSG Entertainment & Sports Deepen Lexus Deal
30 Jun
Summary
- Lexus extends multi-year marketing partnership with MSG.
- The deal covers premier sports and entertainment assets.
- New activations will enhance fan experiences and brand visibility.
Madison Square Garden Entertainment Corp. and Madison Square Garden Sports Corp. have announced an expanded, multi-year marketing partnership with luxury automaker Lexus. This agreement solidifies Lexus' role as an Official Partner across MSG's prominent sports and entertainment portfolio.
The luxury automaker will continue its designation as the Official Luxury Auto Partner and Luxury Vehicle for iconic venues such as Madison Square Garden and Radio City Music Hall, alongside supporting the New York Knicks and New York Rangers.
This enhanced collaboration will feature new activations, including Lexus becoming the Entitlement Partner for VIP entrances at Chase Square. Lexus will also expand its vehicle displays at Radio City Music Hall and maintain its presence on the Lexus Suite Level at Madison Square Garden.
Brand exposure for Lexus will be prominent across various platforms, including in-arena signage during Knicks and Rangers games, features in the Christmas Spectacular Starring the Radio City Rockettes, and digital boards outside Madison Square Garden. The partnership also extends to MSG Networks.
This expanded alliance builds on a nearly 15-year relationship, emphasizing a mutual commitment to excellence and delivering premium fan and guest experiences, reflecting Lexus' craftsmanship and innovation.
