What is Lego's new Smart Brick?

The Smart Brick is an innovative, sensor-laden brick developed by Lego's Creative Play Lab that can communicate with onboard sensors to monitor and react to motion, orientation, and magnetic fields.

When will the Lego Smart Brick be available?

The Smart Brick is scheduled to launch in stores on March 1st.

Who developed the Lego Smart Brick?

The Smart Brick was developed by Lego Group's Creative Play Lab, led by Tom Donaldson, with assistance from Cambridge Consultants.

Home / Business and Economy / Lego's Secret Smart Brick: Future of Play Unveiled

Lego's Secret Smart Brick: Future of Play Unveiled

18 Feb

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Summary

Lego's Creative Play Lab developed the innovative Smart Brick.
The Smart Brick features sensors and custom software.
It is set to launch in stores on March 1st.

Lego's Secret Smart Brick: Future of Play Unveiled

Lego's Creative Play Lab, a division with 237 staff across Billund, London, Boston, and Singapore, has been working for eight years on a revolutionary new product. The Smart Brick, slated for release on March 1st, is a compact, sensor-equipped brick running bespoke software. This advanced technology allows the brick to detect motion, orientation, and magnetic fields, enabling interactive play experiences.

This innovation, spearheaded by Tom Donaldson, senior vice president and head of the Creative Play Lab, is considered by some to be Lego's most significant product since the minifigure's creation nearly 50 years ago. The development involved extensive iterative improvements, with contributions from Cambridge Consultants, aiming to secure the future of the iconic toy brand.

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