Race Car Tycoon Builds Empire on Care Homes & Speed

Lawrence Tomlinson, a successful race car driver and entrepreneur, has revitalized his presence in the elder care industry with his latest project, Ideal Care Homes. This new venture focuses on creating affordable facilities for the growing elderly population, building on Tomlinson's prior success in the sector. He previously established a chain of care homes in the 1990s, which he later sold for £175 million.

Tomlinson, who also owns the sports car manufacturer Ginetta, is dedicated to domestic innovation. He has developed a prototype electric car and advocates for government support for UK-based automotive technology. Despite initial setbacks in securing grants, his efforts have garnered attention from political figures. His business empire, LNT Group, spans care homes, cars, and chemicals, all headquartered in Yorkshire.

Ideal Care Homes aims to build capacity for 1,000 beds annually, matching local authority rates while emphasizing high-quality accommodation and care. Tomlinson's strategy of vertical integration is key to maintaining affordability. He also runs a software business, CoolCare, used in over 800 homes worldwide, further diversifying his business interests.