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Lavazza Tablets Challenge Keurig's Coffee Reign
8 Jun
Summary
- Lavazza introduces Tablì espresso tablets to the U.S. market.
- The tablets are made of compressed coffee without binders or coatings.
- Lavazza aims for a €1 billion business in the U.S. by 2025.
Lavazza has introduced its Tablì espresso tablets to the United States market, aiming to compete within the single-serve coffee sector. These tablets, a result of extensive development and acquired technology from Caffemotive, are composed solely of compressed coffee grounds. They are designed for exclusive use with Lavazza's Tablì coffee machines.
The Italian coffee company is making a substantial strategic investment in the U.S., a market that has shown significant growth. Lavazza reported a 26.9% increase in North American turnover recently. The company's long-term objective is to establish a business valued at €1 billion in the U.S. by 2025.
This expansion into the U.S. signifies Lavazza's growing presence, as it already generates over $100 million in annual sales there through major retailers. The company acknowledges the significant market share held by competitors like Keurig and Nespresso but seeks to carve out its own distinct space in the market.
