Home / Business and Economy / LaVar Ball Refuses $2 Billion for Big Baller Brand
LaVar Ball Refuses $2 Billion for Big Baller Brand
22 Jul
Summary
- LaVar Ball rejected a $2 billion offer for his company.
- Big Baller Brand was launched in 2016 by Ball and his wife.
- The company sells apparel, with Ball controlling daily operations.
LaVar Ball, the co-founder and CEO of Big Baller Brand, has stated he would refuse a $2 billion offer to sell his sports apparel company. Ball, who gained notoriety in the mid-2010s for promoting his sons' athletic careers, sees the brand as intrinsically valuable.
He explained that going public could make him a billionaire overnight, but he prefers to maintain control without external investors. Ball indicated that the brand's strength lies in its ability to significantly increase the value of its products, citing a $3 shirt becoming a $60 item with the Triple B's logo.
Big Baller Brand was launched in 2016 by LaVar and Tina Ball, with Alan Foster. The company first gained widespread attention in May 2017 with the release of Lonzo Ball's ZO2 sneakers, priced at $495. The brand has since seen product updates and released a follow-up model in October 2018 for $200.
Although sons Lonzo and LaMelo have since moved to other major sneaker endorsements, the company remains operational. LaVar Ball continues to manage the day-to-day affairs of Big Baller Brand.
