Home / Business and Economy / Kwality Wall's Eyes Expansion Post-Demerger
Kwality Wall's Eyes Expansion Post-Demerger
16 Feb
Summary
- Kwality Wall's plans distribution, supply chain investment post-demerger.
- Company targets year-round consumption through product launches and distribution.
- Ice cream market is under-penetrated, offering significant growth potential.

Kwality Wall's India is embarking on a strategic expansion focused on its distribution network and supply chain investments as it operates as an independent entity after its demerger from Hindustan Unilever. The company's leadership has outlined a clear vision to build long-term shareholder value by stimulating growth in packaged ice cream consumption and broadening its distribution reach across the country.
Significant investment is planned for the capital-intensive ice cream sector, specifically targeting cold chain infrastructure, storage capacity, and cabinet expansion. This approach is driven by the understanding that the ice cream market's penetration is considerably lower than other fast-moving consumer goods (FMCG) categories, presenting a substantial opportunity for expansion.
The company aims for consistent, double-digit volume growth year-on-year, leveraging category expansion and enhanced distribution. Beyond the traditional summer peak demand, Kwality Wall's is working to foster year-round consumption through strategic product launches and wider availability.
While current earnings reflect past infrastructure investments, the company anticipates margin improvement through operational efficiencies and cost initiatives in the medium term. Euromonitor International forecasts point to double-digit growth for the ice cream category, with Kwality Wall's aiming to outpace this trend.




