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Cricket Stars Back New Science-Grooming Launch
14 Mar
Summary
- KT Men launched with Mumbai Indians and RCB partnerships.
- Brand targets ₹100 crore revenue in first year.
- Products use science-backed, plant-derived keratin.
KT Men, a new science-backed men's grooming brand, has officially launched across India, leveraging strategic partnerships with cricket franchises Mumbai Indians and Royal Challengers Bengaluru. This ambitious nationwide rollout introduces a comprehensive range of personal care products, including shampoos, beard oils, and face creams, all formulated with plant-derived keratin.
The bootstrapped company aims to capture a significant share of the rapidly growing Indian men's grooming market, projecting ₹100 crore in revenue within its first year and anticipating substantial annual growth. KT Men's products are developed through extensive research and are dermatologically tested, addressing concerns like hair health impacted by environmental factors.
Available through its D2C platform, major e-commerce sites, quick-commerce, pharmacies, and salons, KT Men seeks widespread consumer access. The partnerships with MI and RCB are designed to create pan-India awareness during the upcoming cricket season, linking the brand's performance-driven solutions with the excitement of the sport.
