Home / Business and Economy / Kriti Sanon Invests in GIVA, Joins as Brand Ambassador
Kriti Sanon Invests in GIVA, Joins as Brand Ambassador
26 May
Summary
- Kriti Sanon is now both a brand ambassador and strategic investor.
- GIVA is focusing on a new generation of consumers valuing personal style.
- The brand operates over 300 stores across India and Sri Lanka.
Bengaluru: GIVA, a prominent Indian fine jewellery brand, has announced a significant partnership with actress Kriti Sanon, who will serve as both its Brand Ambassador and a Strategic Investor. This collaboration extends beyond promotional activities, with Sanon contributing to brand strategy, collection design, and consumer engagement.
GIVA is strategically shifting its focus towards a younger demographic that views jewellery as an integral part of personal style and everyday expression, rather than solely for special events. This approach aligns with the brand's rapid growth over the past six years.
Founded in 2019, GIVA has rapidly expanded its presence across silver, gold, and lab-grown diamond jewelry. The brand currently operates more than 300 stores throughout India and Sri Lanka, establishing a strong connection with young consumers seeking expressive and personal jewelry pieces.
Kriti Sanon's investment coincides with GIVA's recent ₹530 crore Series C funding round, which is earmarked for retail expansion, technological advancements, supply chain enhancement, and development in new product categories. GIVA aims to become the definitive fine jewellery brand for the modern Indian consumer.
