Home / Business and Economy / From Cloud Kitchen Flop to Food Truck Hit: Bengaluru Duo's Story
From Cloud Kitchen Flop to Food Truck Hit: Bengaluru Duo's Story
2 Sep
Summary
- Bengaluru entrepreneurs transformed a failed venture into a Rs 2 crore business.
- Kried food truck gained 5,000 followers on Instagram before launch.
- Daily sales now approach Rs 1 lakh, serving 350-450 customers daily.
Bengaluru entrepreneurs Kushal Reddy and Chahak Jain have achieved remarkable success with their food truck, Kried, reportedly generating Rs 2 crore in revenue within ten months. This turnaround came after their initial cloud kitchen venture failed due to high commissions and advertising costs.
Instead of abandoning their culinary dreams, Reddy and Jain pivoted. They documented the creation of their food truck on Instagram, amassing over 5,000 followers before Kried officially opened in September 2025. The launch saw over 100 customers on the first day.
Currently, Kried serves approximately 350 to 450 customers daily, with sales reaching close to Rs 1 lakh. The menu features fried chicken and paneer burgers, popcorn chicken, and fries. The founders are now planning to expand with a central kitchen and fast-casual restaurant outlets.
Their journey, from a Rs 4 lakh investment in a failed cloud kitchen to a thriving food truck business, serves as a lesson in strategic marketing and business model adaptation, emphasizing social media engagement.
