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Electric SUV Wars: Škoda Challenges Premium Brands
14 Jun
Summary
- Škoda's new large family SUV, the Peaq, will offer a seven-seat option.
- The Peaq aims for minimalist elegance, resembling the Vision 7S concept.
- Škoda's new electric SUV is expected to be its most expensive model ever.
Despite earlier concerns, Škoda is emerging as a leading European electric vehicle manufacturer. Following the success of the Enyaq and the upcoming Elroq, which is currently Europe's best-selling EV, the company is preparing to launch the smaller, more affordable Epiq.
However, Škoda is also venturing into a new segment with the anticipated Peaq, a large family SUV. This new model is expected to be offered with seven seats and will be approximately 16 feet, 5 inches long. The Peaq will utilize the Volkswagen Group's MEB platform, similar to other models like the ID.Buzz.
Sketches and prototype photos indicate the Peaq will closely resemble the 2022 Vision 7S concept, featuring a minimalist and elegant design. While specific performance and pricing details are yet to be announced, the Peaq is anticipated to be Škoda's most expensive vehicle to date, potentially competing with sub-premium brands.
The company's strategy appears to be successful, as evidenced by strong sales of higher-end versions of current models. This indicates a potential market acceptance for Škoda's move into more premium electric vehicles.
