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Osaka & Klook Partner for Digital Tourism
24 Feb
Summary
- Klook and Osaka Convention & Tourism Bureau sign MoU.
- Partnership focuses on digital transformation and data.
- Aims to expand tourism beyond Osaka's city center.
The Osaka Convention & Tourism Bureau (OCTB) has signed a Memorandum of Understanding (MoU) with Klook, a leading Asia Pacific experiences platform. This agreement signifies a strategic move towards discovery-led destination development.
The partnership aims to utilize Klook's data and digital infrastructure alongside OCTB's on-the-ground expertise. Key objectives include joint content development, online promotions, mutual data sharing to understand travel behavior, and sustainable tourism initiatives.
This collaboration will also explore digital solutions to improve traveler convenience and support local tourism stakeholders. The goal is to enhance experiential value across Osaka Prefecture and foster sustainable growth based on data-driven insights.
Klook's data indicates strong traveler interest in Osaka, with 48.6% planning to visit. The platform's insights reveal a trend of travelers using major cities as launchpads for multi-destination journeys, highlighting the importance of regional connectivity.
Initiatives will focus on advancing digital transformation, exploring new technologies, and amplifying the discovery of experiences throughout the wider prefecture. This aims for more balanced visitor flows that benefit local communities.
About OCTB: A regional Destination Management Organization (DMO) supporting Osaka Prefecture, Osaka City, and Sakai City. OCTB leads tourism promotion under an "All Osaka" framework, focusing on data-driven strategies and enhancing Osaka's international competitiveness.
About Klook: A digital infrastructure platform for the global experience economy, empowering merchants and enabling travelers to discover destinations.
