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Kith Owner Ronnie Fieg Builds Food Empire Beyond Fashion
11 May
Summary
- Ronnie Fieg expands Kith beyond fashion into food with Ronnie's Pronto.
- New York-style sandwiches are offered with high-quality ingredients.
- Fieg's private company allows pursuit of passion projects like food ventures.
Ronnie Fieg, the visionary behind the luxury streetwear brand Kith, is extending his empire into the food industry. Fieg's brand, known for its collaborations and global retail presence, now features culinary establishments like Ronnie's Pronto in West Hollywood. This new venture specializes in gourmet renditions of classic New York sandwiches, utilizing premium ingredients such as Australian wagyu pastrami. Fieg is also planning further Pronto locations, potentially independent of the main Kith brand.
Despite the financial complexities and risks associated with the food sector, Fieg, operating a privately held company, is able to pursue these ventures based on personal passion rather than strict rationalization. He sees this expansion as a natural extension of his "world-building" ethos, applying the same dedication to quality and innovation that propelled Kith to global success. Fieg believes these food ventures will ultimately prove as successful as his core retail business.
