Kiara & Sidharth: Home Style's New Faces

Bollywood actors Kiara Advani and Sidharth Malhotra have been named the new brand ambassadors for Pepperfry. This appointment coincides with the home retail platform's introduction of a new brand philosophy, 'Fashion for Your Home.' This initiative aims to position home décor and design as integral elements of personal style and self-expression, moving beyond mere functionality.

The company observes a significant shift in consumer behavior, with over 60 percent of purchases on its platform now originating from home décor and home goods categories. This highlights a growing trend where individuals increasingly use their living spaces to reflect their unique personalities, aspirations, and lifestyles. The new campaign featuring Advani and Malhotra will span furniture, décor, and accessory lines.

Pepperfry currently boasts an extensive catalog of over 100,000 products across more than 50 categories. The brand is also enhancing its omnichannel strategy by integrating digital offerings with physical experience centers and forging partnerships with numerous home and lifestyle brands, thereby expanding its comprehensive home ecosystem through collaborations with over 100 D2C and home-focused brands.