Home / Business and Economy / Tapestry Taps Jonathan Saunders for Kate Spade
Tapestry Taps Jonathan Saunders for Kate Spade
22 Jul
Summary
- Jonathan Saunders named new creative director for Kate Spade.
- Tapestry Inc. aims to revive the underperforming brand.
- Saunders has prior experience with top fashion houses.
Tapestry Inc. has appointed Scottish fashion designer Jonathan Saunders as the new creative director for its Kate Spade New York brand. This significant appointment underscores Tapestry's commitment to reimagining the performance of the Kate Spade label.
The move is seen as a strategic play to replicate the success Tapestry achieved in revitalizing its Coach brand. Saunders's extensive background includes working with prominent fashion houses such as Calvin Klein and Diane von Fürstenberg.
This initiative aims to inject fresh creative vision into Kate Spade, a brand that has faced challenges. The appointment of Saunders is expected to usher in a new era for the luxury label.
