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Snail Slime: K-Beauty's Billion-Dollar Secret
3 Jan
Summary
- Korean skincare is a multi-billion dollar industry, fueled by unique ingredients.
- South Korea is now the world's second-largest beauty product exporter.
- K-beauty's success is tied to the global popularity of Korean culture.
- The domestic K-beauty market was valued at approximately $13bn in 2024.
- CosRX, a small South Korean label, gained global traction with its snail serum.
Korean skincare has rapidly evolved into a multi-billion dollar global phenomenon, with unique ingredients like snail mucin becoming unexpectedly popular. This success is largely driven by social media trends and the broader influence of the Korean Wave, which has popularized K-Pop and K-dramas worldwide. The industry's growth is staggering; the domestic market alone was valued at approximately $13 billion in 2024, with strong double-digit sales growth anticipated.
