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K-Beauty Giant Opens First US Store with Sephora
20 May
Summary
- CJ Olive Young is launching its first US store in Pasadena.
- The grand opening is scheduled for May 29.
- This move signifies a major expansion into the US market.
South Korean beauty giant CJ Olive Young Corp. is embarking on a significant international expansion, set to open its inaugural US retail store in Pasadena, California, on May 29. This ambitious move is a direct response to the surging global demand for K-beauty products.
In conjunction with its first-ever US store launch, CJ Olive Young has also forged a partnership with Sephora, the prominent beauty retailer owned by LVMH. This collaboration is expected to bolster the company's presence and reach within the competitive American market.
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