How could Labour's junk food rules affect pasta sauces?

Labour's proposed rules on 'free sugars' may lead manufacturers to remove tomatoes from pasta sauces and replace them with artificial sweeteners to avoid being classified as unhealthy.

What are the concerns about the new junk food classification system?

Food industry leaders are concerned that the new system, which includes 'free sugars', will encourage the use of artificial additives over natural ingredients like fruit purees and vegetable pastes.

Which products might be banned from pre-watershed advertising?

Products that are classified as having high sugar content under the new rules, such as pasta sauces and fruit yogurts, could be banned from advertising before the 9pm watershed.

Home / Business and Economy / Junk Food Crackdown Could Axe Tomatoes from Sauces

Junk Food Crackdown Could Axe Tomatoes from Sauces

1 Feb

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Summary

Labour's proposed junk food rules may remove tomatoes from sauces.
Food chiefs warn natural ingredients could be replaced with additives.
Products may be banned from pre-watershed advertising if high in sugar.

Junk Food Crackdown Could Axe Tomatoes from Sauces

New government proposals aimed at curbing obesity could lead to the removal of natural ingredients like tomatoes from popular food products. Labour's planned junk food crackdown, part of a 10-year health strategy, seeks to update the classification of healthy and unhealthy foods by including 'free sugars'.

This methodology change has raised concerns among food industry executives. They warn that it could incentivize companies to substitute natural fruit purees and vegetable pastes with artificial sweeteners to meet new sugar thresholds.

Such a shift might also restrict the advertising of numerous everyday items. Products exceeding the sugar limits, including pasta sauces and yogurts, could face a ban on being advertised before the 9pm broadcasting watershed.

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