What is the projected value of the cosmetics industry by 2030?

The cosmetics industry is projected to be worth nearly $600 billion by 2030.

Who is Fei-Fei Zhang and what is her role?

Fei-Fei Zhang is JPMorgan's head of beauty for North America and advises on major deals in the sector.

What do buyers look for when evaluating beauty brands?

Buyers look for a powerful and differentiated brand identity, consumer loyalty, defensibility, and a financial profile demonstrating consistent growth and durability.

Home / Business and Economy / Beauty's Boom: JPMorgan Insider on Brand Longevity

Beauty's Boom: JPMorgan Insider on Brand Longevity

1 Feb

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Summary

The cosmetics industry is predicted to reach nearly $600 billion by 2030.
Investment banker Fei-Fei Zhang leads JPMorgan's North America beauty strategy.
Buyers seek durable brands with strong identity, loyalty, and financial profiles.

The cosmetics industry is experiencing a significant boom, with projections estimating its worth could approach $600 billion by 2030. This growth is largely fueled by social media creators and emerging startups that are effectively shaping consumer trends and driving sales.

Fei-Fei Zhang, JPMorgan's head of beauty for North America, is at the forefront of the bank's strategy in this lucrative sector. Her advisory roles have been instrumental in several high-value transactions, including the recent billion-dollar sales of skincare brands Rhode and Medik8.

Zhang notes that while social media can rapidly accelerate brand growth, buyers are now more focused on long-term durability. Key evaluation criteria include a brand's distinct identity, defensibility, consumer loyalty, and a strong, consistent financial performance.