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J.P. Morgan Launches Elite Advisory Unit
5 Jan
Summary
- New advisory unit targets select, top-tier clients.
- Focuses on expertise in AI, cybersecurity, and digital assets.
- Global investment banking chair Liz Myers to lead the new unit.

J.P. Morgan has established a new advisory unit, Special Advisory Services, to cater to a select group of clients. This initiative aims to broaden client access to specialized expertise beyond conventional dealmaking and financing.
The unit will advise clients on critical themes including artificial intelligence, cybersecurity, digital assets, geopolitics, healthcare, supply chains, and sustainability. The investment advisory services market is projected to grow in 2026, driven by technological advancements and global uncertainties.
Liz Myers, global chair of investment banking with over 30 years at J.P. Morgan, will spearhead the Special Advisory Services unit. The focus will be on long-standing, top-tier clients, including those pursuing initial public offerings or transformational deals, and mid-sized firms seeking a primary banking partner.




